I am so excited to be working with you on this! Before we dive in, I need a few things from you – and this page walks you through everything, step by step. Please read through carefully so we can get you the most accurate, personalised results possible.


📸 Step 1 — Your Photos

Your colour analysis is only as accurate as the photos you send me, so this part really matters. Here’s exactly what I need and how to take them.

What photos to send

You’ll be sending me two sets of photos:


Set 1 — Current photos (×3)
Taken fresh, following all the guidelines below:

  1. Full face, front-on — looking straight at the camera
  2. Slight angle — turn your head about 45° to one side
  3. Neck and décolletage — a closer shot showing your neckline area

Set 2 — Throwback photos (×2–3, if available)
If you have any photos of yourself from roughly ages 16–20, I’d love to see them.

Why? These photos give me a window into your natural colouring – before hair dye, highlights, or other changes that can make analysis trickier. Your bone structure, skin undertone, and natural contrast level are often most visible in photos from this period, and they can make your results even more accurate and personalised.

What to look for:

  • Ideally, photos taken indoors in natural light (near a window, not under yellow indoor lighting or flash)
  • A clear view of your face – not sunglasses, heavy shadows, or filters
  • Printed photos can be photographed and sent – they don’t need to be digital originals

Don’t stress if your options are limited. Old photos are often hard to come by – and that’s completely fine. Send me whatever you have and I’ll work with it. Even an imperfect throwback is helpful context.


Getting the lighting right is the most important part of this whole process — so please don’t skip these steps!

🕛 Time of day: 12:00pm – 2:00pm
This is when natural daylight is at its most neutral and consistent. Morning and evening light carries warm or cool colour casts that can distort your skin tone and throw off the analysis entirely. Midday light is the closest thing to a “clean slate.”

🪟 Position: 1–2 feet back from a window
Stand facing a window with natural light coming in — not with your back to it. You want the daylight to fall directly onto your face. Step back 1–2 feet so you’re not pressed up against the glass.

🚫 Not in direct sunlight
Direct sunlight creates harsh shadows and overexposes skin tone. What you’re looking for is bright, indirect daylight — think of the soft, even light you’d find in a well-lit room next to an open window on a sunny or partly cloudy day.

📵 No filters, no flash
Please turn off any beauty or skin-smoothing filters, and don’t use flash. These both alter the colour information your skin is giving off. If your phone asks whether to use a flash, decline.

📷 Use your back camera, not your front (selfie) camera
If possible, ask a friend or family member to take your photos for you using your phone’s back camera.

Why? Front-facing (selfie) cameras have a shorter lens that distorts your facial proportions and can slightly skew skin tone rendering. Your back camera has a higher quality lens and captures colour and detail much more accurately – which matters a lot for colour analysis. Even propping your phone up and using a self-timer is better than flipping to selfie mode.

If you have no one to help and a self-timer isn’t workable, a selfie is still fine – just be aware the quality may be slightly lower, and try to hold the phone a little further away from your face rather than up close.

💄 No makeup
Please have a completely bare face – no foundation, tinted moisturiser, concealer, blush, or lip products. Even light coverage changes how your undertones read under the drapes. This is how I get your most accurate, personalised results.

💇 Cover your hair (if coloured, highlighted, or grey)
If your natural hair colour has been altered in any way – dyed darker, lightened, highlighted, has grey growth, or anything in between – please cover your hair with a plain white towel or white t-shirt draped over your head.

Why? Colour analysis reads the relationship between your skin and what’s close to your face. Dyed or grey hair can shift that reading, just like the wrong drape would. A white cover gives me a neutral backdrop so I can assess your true tones.

If your hair is fully natural and uncoloured, no need to cover it!


📤 Step 2 — Sending Me Your Photos

Once your photos are taken, here are your options for getting them to me. Choose whichever feels easiest for you!


Option 1 — Google Drive (Recommended)

Google Drive is free, easy, and the best way to send high-quality images without compression.

Here’s how:

  1. Go to drive.google.com — you’ll need a free Google account (Gmail). If you don’t have one, you can create one at no cost at accounts.google.com/signup.
  2. Click “+ New” → “New Folder”, and name it: Glow Session – [Your Full Name], then click Create.
  3. Open the folder by double-clicking it, then click “+ New” → “File upload” and select all your photos. (Please label which photos are current and which are throwbacks.)
  4. Once the uploads are complete, go back up to the folder by clicking the folder name in the breadcrumb at the top
  5. Right-click the folder → click “Share”
  6. In the “Add people and groups” field, type in hello@glow-theory.ca
  7. Make sure the permission is set to “Viewer”.
  8. Click “Send”

Option 2 — Email Attachments

If Google Drive feels like too much, no problem at all – just attach your photos directly to an email and send them to hello@glow-theory.ca with the subject line: Virtual Glow Session – [Your Name]. Please label or mention which photos are current and which are throwbacks.

Please note: some email providers compress images, which can slightly reduce quality. Google Drive is preferred, but email absolutely works as a backup.


Option 3 — iCloud Link (Apple users)

If you’re on an iPhone or Mac:

  1. Open your Photos app
  2. Select the photos you wish to share
  3. Tap the Share icon → scroll down and tap “Copy iCloud Link”
  4. Paste that link into an email to hello@glow-theory.ca with the subject line: Virtual Glow Session – [Your Name]. Please label or mention which photos are current and which are throwbacks.

Whatever method you use, please include in your email:

  • Your name
  • If you did not label the file name of each image to show whether it is the recent vs throwback image, please include details on which is which.
  • Any notes you want me to know (e.g., “my hair is naturally this colour” or “I wasn’t sure about the lighting”)

⏳ Step 3 — What Happens Next

Once I receive your photos, here’s what you can expect:

Turnaround time: up to 2 weeks
I review each session carefully and personally – this isn’t a rushed or automated process. Your results will be thorough and thoughtful, and I want to give them the time they deserve. You’ll receive your full results via email within 14 days of me receiving your photos.

If I have any questions about your photos or need a retake, I’ll reach out by email before I begin – so please keep an eye on your inbox!


💬 Optional Add-On — Results Review Call

Want to chat through your results with me?

Once you receive your results, you might find yourself wanting to ask questions, get more clarity on certain colours, or just talk through what it all means for your wardrobe and everyday life. That’s exactly what this call is for.

30-Minute Results Review Call — $35

This is a relaxed, one-on-one video call where we can:

  • Walk through your season and colour palette together
  • Answer any questions you have about your results
  • Talk through how to start incorporating your colours
  • Cover anything you’d like more detail on

📅 When should you book YOUR RESULTS REVIEW CALL?

You’re welcome to book your call at any time after receiving your results – but I’d strongly recommend waiting at least 4 weeks first.

Here’s why: colour analysis is one of those things that tends to click over time. Once you start noticing your colours out in the world – trying things on, shopping, getting dressed in the morning – questions and observations will naturally come up. A call a month in means we can have a much richer, more useful conversation than one the day your results land.


💬 Get in Touch

For any questions about the process, your photos, or anything else, reach out through:

📱 Instagram DM: @glowtheory.vic
🌐 Website: www.glow-theory.ca


📸 Share Your Glow!

I’d love to celebrate you once your results are in! If you share your experience or new palette on Instagram, tag me at @glowtheory.vic – seeing clients step into their colours is my favourite thing. 🌿